It’s no secret that dentistry is a tough profession! As a clinician, tough patients and complex procedures await you daily. Patients don’t want to be there very often. We have “experts” out there telling us what we are doing wrong. If you are an office manager, running a practice has an equal amount of challenges. There’s insurance, regulations, office team personalities and dynamics, and more to deal with week to week. In other words, it’s not difficult to get sucked in to a negative mindset.
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It’s no secret that whether it be at work or in our personal lives, we often fall in to routines or “ruts”. In my surveys and conversations with colleagues, there are a few things that I find interesting…
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As a dentist who built a practice from scratch many years ago, and now someone who is focused on the sales/marketing side of the industry, I completely understand that it is important to control costs. Today, the average general dental practice operates at approximately 70% overhead (up 15% from just 15 years ago). Obviously, supplies are the (most) important component of operating a practice, and responsible for a significant % of the expenses that comprise the aforementioned overhead numbers we are currently seeing.
This leads us to a long standing problem within the dental industry…gray goods.
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